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Send in the
Marketing Wizards!
What do ya
know? According to the San Francisco Business Times, the 49er front office is
conducting a survey to find out why attendance is off. No, really.
When satire
becomes reality, you know things are getting ugly. Last week's rant
spoofed just this kind of stupidity. You can hear York now, "Release
the marketing wizards." They are sending an email out to season ticket
holders asking why they aren't attending games, as well as surveying
fans at the next two games. When Dr. York gets the answer, what do you
think he'll do? TBD.
A survey?
Are you kidding me?
But wait--it
gets worse. David Peart, 49er vice president of sales and marketing,
says the team is kicking up marketing efforts to retain season ticket
holders. "We don't want to rely exclusively on what happens on the
field [to attract people to games," said Peart.
(My fingers
quiver with rage as they hover over the keyboard.)
He is pretty
much admitting that they don't intend to rely on good football to be
the backbone of this franchise.
The illusion
that 49er fans will enjoy watching this team if only you give them a
free key chain, bumper sticker, or autographed Nerf football, is just
the kind of marketing baloney that will make the fan base sick to their
stomach. He already has pretty much said we'll enjoy watching a
sub-standard team as long as we watch from nicer seats (from a new
stadium).
The failure
of our team is a reflection of the failure of our ownership. Many
people are blaming Terry Donohue. I prefer to ask what Terry Donohue
did to deserve a four-year contract. Because it is on that basis that
Ker-York-ian has doomed this team. York is the source of our pain.
November 22, 2004
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